CASE STUDY: PLA-MOR LANES
CASE STUDY: PLA-MOR LANES
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The Problem
The Problem
The menu felt disconnected.
Outdated layout
No connection to their website
Hard to scan, harder to enjoy
It worked—but it didn’t feel right.
The Goal
The Goal
Make it cohesive. Make it easy. Make it feel like them.
The goal wasn’t to reinvent anything. It was to bring everything into alignment.
Match the look and feel of the website
Improve readability and flow
Create a menu that feels intentional, not patched together
The Approach
The Approach
Built from what already works.
Instead of starting from scratch, we pulled directly from existing brand elements:
Typography and color from the website
Established tone and personality
Visual hierarchy that guides the customer naturally
Every decision was made to reduce friction.
The Result
The Result
Simple. Clear. On-brand.
The new menu:
Feels like a natural extension of the business
Is easier to read and quicker to navigate
Looks clean, modern, and consistent across touchpoints
Most importantly—it finally feels put together.
Specs
Size: 8.5” x 11” OR 5.5” x 8.5” folded
Bleed: 0.125”
Margins: 0.5” safe zone
CMYK color mode
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